2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Virtual Unreality: Adding 3D to the Live Stage

#sxsw #3Ddance


Immersive experiences were invented in the theater where performers and set designers transport audiences to different times and places. Merging theater with 3D technology extends the experience by removing constraints of physical staging and eliminating the boundaries between real and virtual.

“Mr. & Mrs. Dream,” which premiered recently in Paris, is the first to blend these disciplines on stage, creating a set that becomes a character in symbiosis with performers. During the show walls disappear, furniture evaporates, time moves faster, and dancers leap from asteroid to asteroid, thanks to a 3D world that’s projected on four surfaces (three walls and the ground) to immerse performers. Sensors track their movements so when they jump, meteorites bounce; when they kick, leaves flutter.

Hear how this technology will change the stage, similar to how “green screen” revolutionized film and learn how non-traditional applications of 3D uncover new uses for business applications.



Benoît Marini

Experiential Lab Dir

Dassault Systemes

Benoît Marini was born in 1976 in France in Rueil-Malmaison.
He is an engineer with a degree from top French engineering school, Arts et Métiers.
He joined the digital and experimental strategy department of Dassault Systèmes in 1999 and for several years has managed the Experience Lab at the heart of the Passion for Innovation team.
His goal is to push the limits of 3D immersive technology and to promote new uses for it, targeting Arts, Science and Education.

He has supervised the creation of numerous interactive 3D experiences with strategic partners (Europacorp, Nestlé, Casterman) : interaction in real time with digital characters, motion capture in real time, holographic kiosk, augmented reality and virtual reality experiences in immersive environments, collective and interactive musical games in theaters, etc.

He is the technological director behind Mr & Mrs Dream, in charge of conception and the realization of the immersive universe.

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