Making Money in the Small Business Market
Fact: There are over 20 million small businesses in the United States. Collectively, these small businesses represent a multi-billion dollar market opportunity. However, in the last five years alone, over 100 companies have failed trying to crack the code on how to sell into the SMB market and sustain long-term relationships. A select number of companies – including the likes of Yelp, Angie’s List, and Yodle – that serve small businesses have been able to buck this trend, growing at a significant rate while generating $100+ million in annual revenue and achieving sustained profitability. In this presentation Yodle CEO Court Cunningham will discuss the key factors for succeeding in local such as low customer acquisition cost, high quality and low cost service, and a strong ROI deliverable to customers. While covering go-to-market strategies, Court will break down how locally-focused companies can achieve across the board excellence in execution when selling to SMBs.