2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Yes, and... A Human-Centered Design Workshop

#sxsw #learnhcd


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP23795

A collaboration between IDEO, IDEO.org and the Stanford d.school to teach a workshop on design thinking at SXSW. Last year, these same entities teamed up to teach a 4-hour workshop at SXSW. This year we asked, how could we make that workshop more impactful and more immersive?

Enter SXeve. SXSW is launching a new vertical at SXSW 2015 focused on gender equality and social good. SXSW would like to design an experience where attendees are able to give back / contribute to a broader cause while attending SXSW.

As part of this year’s workshop, we are tackling a design challenge around what microvolunteering might look like for SXSW attendees one year from now (SXSW 2015). On Saturday morning, we’ll teach a 4-hour workshop on design thinking. At the end of that session, workshop participants will have created early prototypes of potential microvolunteering experiences.

On Sunday and Monday, workshop participants will be testing and refining their prototypes based upon feedback from SXSW attendees at the conference. On Monday evening, we’ll make a presentation at the launch gala event for SXeve with some early designs for microvolunteering that SXSW will explore for SXeve 2015.These presentations will be held on Monday, March 10, at 4:00pm on Rainey St. located at the Social Good Hub at Bungalow.

- None.

What to Bring:
- A notebook (old school, analog, not a laptop) and a pen.



Aaron Britt

Sr Editor


As IDEO.org's Senior Editor, Aaron leads our storytelling, editorial strategy, and social media efforts to spread human-centered design. With over a decade of experience as a journalist, Aaron's job is to figure out which stories count, how to best tell them, and how to make them stick.

Aaron is currently a columnist for the San Francisco Chronicle, was Deputy Editor at Dwell Magazine, and got his start as a reporter and researcher for Pulitzer Prize winner William Safire's "On Language" column in the New York Times Magazine. His work has appeared in Newsweek, the New York Times, the New York Times Magazine, Details, Fast Company, National Geographic, Sports Illustrated, and other publications. He went to Amherst College and majored in English.


Jacqui Watts

Community Mgr


Jacqui’s role as community manager focuses on knowledge sharing and the spread of human-centered design in the social sector. Through a number of mediums, including HCD Connect, IDEO.org, and IDEO.org’s social media channels, she creates a space where users from across the global can apply human-centered design towards poverty related challenges.

Before joining IDEO.org, Jacqui volunteered with non-profit organizations including Kiva, interning with the strategic initiatives team to leverage micro finance for greater social impact, and Uganda Rural Community Support Foundation where she worked to structure an agriculture-specific micro lending program. Jacqui furthered her grasp of human-centered design as a first-year recipient of an HCD Connect Microgrant for this project. In her spare time, she coordinates an annual HIV/AIDS awareness bicycle ride, Bike Zambia. She received her undergraduate degree in Neuroscience and Psychology from Boston University.


Justin Ferrell

Fellowships Dir

Hasso Plattner Institute of Design at Stanford

Justin Ferrell joined the Institute of Design at Stanford — aka “the d.school” — to redesign and lead its fellowship program, a creative leadership accelerator for mid-career professionals who want to launch emergent systems. A career journalist specializing in organizational behavior and design, Justin worked for seven years at The Washington Post, most recently as the director of digital, mobile & new product design. Also a prolific visual storyteller, Justin designed several award-winning projects — including the investigative series “Angler: The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting. He has spoken on creative culture and user-centered design in many venues, from the SXSW Interactive festival in Austin to Education City in Doha, Qatar. Justin also teaches executive education at the Stanford Graduate School of Business, and his consulting clients have included IDEO and Citi Ventures, among others. He has led many innovation workshops, including sessions for Alfa, Google, Hewlett-Packard, Humana, Nokia, SAP, the U.S. Department of State, the United Nations and the World Economic Forum. Read more about the d.school fellowships program at whiteboard.stanford.edu.


Sean Hewens

Amplify Dir & In-House Counsel


Sean lead's IDEO.org's Amplify program, a five-year effort funded by the UK Department for International Development with the goal of making international aid more collaborative and human-centered. He also serves as IDEO.org's In-House Counsel.

Prior to heading the Amplify program, Sean served as IDEO.org's Knowledge Manager, where he oversaw IDEO.org's various initiatives to spread human-centered design in the social sector, including the launch of the HCD Connect platform and the Human-Centered Design for Social Innovation course for the +Acumen program. He has also led design workshops for social sector professionals, students and entrepreneurs from Zambia to Pakistan to New York City.

Before joining IDEO.org, Sean served as the Executive Director of Smallbean, a social enterprise with an innovative educational approach combining technology skills and cultural preservation training. He also worked as a corporate attorney for four years.

Sean holds an undergraduate degree from Columbia University, a law degree from Georgetown, and attended Massachusetts College of Art & Design.

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Music sponsor

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