2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

From Rosie to Siri: Shifting Robotic Perceptions

#sxsw #Rosie2Siri


For most of us, the idea of what is and isn't a robot is based in science-fiction and cartoons. The humanoid machines from "The Jetsons," "Terminator" and "iRobot" are typical of what many perceive as a robot. A broader definition is beginning to emerge, though: a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer. Experiences like Google Now, Tempo Smart Calendar and Siri combine data from a multitude of sources to automate dull-as-paste activities. This presentation by David Reeves, SVP, Director of Creative Innovation and Development at 22squared, will explore changing perceptions of what it means to be a robot, sensor technologies, computational linguistics and artificial intelligence (AI).



David Reeves

SVP, Creative Innovation & Dev


David builds bridges between man and machine. His background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive’s (Atlanta) Technical Strategy group in 2010 and started his own company, Romp Interactive. He has focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th Century Fox. He provides thought leadership and campaign strategy for digital portions of new and existing business opportunities at 22squared, and works with our senior leadership team to establish agency innovation goals and processes.

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