The Discussion’s Over: New Domains Are Here
Years of discussion and debate have come to a close and a historic expansion of the Internet is underway. The domains we've become accustomed to since the Internet’s birth – extensions like .com, .net and .org – are no longer the only game in town. New top-level domains (TLDs) have started to launch for business and personal use, and hundreds should be available by year’s end. This session will help you understand new TLDs, explain why you should care, and give you everything you need so you're not left behind by those in the know.
With new TLD developments happening daily, you’ll hear the latest news and learn about unique issues that accompany their launch such as string contentions, Internationalized Domain Names, the debate over open and closed registries and how to beat the crowd for the best new domains. You’ll get practical advice about when you should spend money on domains that will advance your brand, and when you should – or shouldn’t – invest in defensive registrations.
Jeremiah Johnston is general counsel at Sedo (www.sedo.com), the largest online marketplace for buying and selling domain names and websites. Johnston began his career with Sedo in 2004 and served five years as Chief Operating Officer and head of marketing until 2011. Johnston represents Sedo as a founding member of the Internet Commerce Association (ICA), now in its sixth year, and sits on the Board of Directors in the role of association president, working to shape the future of domain names in the regulatory and political space. With more than twelve years of experience leading internet-related companies and an academic background that focused on the international reach of intellectual property and e-commerce, Johnston has helped Sedo identify opportunities and risks while always keeping an eye on the horizon. Johnston is a 2008 "Up & Coming Lawyer" honoree by Massachusetts Lawyers Weekly and was chosen as one of the Boston Business Journal's "Forty Under Forty" for 2009. Johnston holds a BS in Mass Communication from the University of Utah (USA) and a Juris Doctor degree from Suffolk University School of Law (USA).