2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Startup, Product or Punk Band: How to Name Things

#sxsw #NameIt


Whether it’s your product, company or rock band, the naming is inevitably the hardest part. Hunched over the screen typing URL after URL into GoDaddy, you cross your fingers that your seven-hundredth attempt will finally unlock that magical, unclaimed word that fits your new baby to a T. Instead of bashing your head against the wall or pulling together a name of alphabet soup, we’ll fill you in on a bunch of simple naming exercises and a score of free online services to make the process a bit less painful. We’ll also work together to name a hypothetical business to put all of these tools and techniques to good use.



Victor Pineiro


Big Spaceship

As Strategy Director at Big Spaceship, Victor helps shape engagements for a number of clients including YouTube and Skittles, with a focus on content strategy and social media planning. Recent clients include YouTube/Google, Crayola, Chobani and Wrigley. Victor is also the writer and producer of Second Skin, an award-winning documentary on virtual worlds. He has been a panelist at conferences and events including SXSW and HotDocs, has been interviewed in mainstream media including Newsweek, Wired, The Boston Globe, Fox TV and MSNBC, and has had articles and blog posts published in Fast Company, Psychology Today, Vice Magazine and MediaPost.

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