2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Wave Harder: Can Gesture Control Work in Retail?

#sxsw #waveharder


Wave Harder: What happened when we experimented with Motion Computing in a physical retail environment? Utilizing motion computing presents a lot of possibilities at retail, we wanted to explore what technologies to use, implementation hurdles and most importantly; will it work? As digital and retail continue to merge and as retailers are becoming showrooms of the future, these technologies can help brands differentiate themselves.
Stopping power at shelf, interactivity and delivering information in exciting ways is how the next generation of shoppers will experience retail. We put motion to the test as an example of how technologies can transform the mundane and help products stand out at retail. The talk will include a national retail beer brand and actual in-market tests. It will highlight the logistics and realities of bringing digital technologies into the nation's largest retailers. Finally, it will bring context to the role of these tools in the evolving omni-channel landscape.


Juuso Myllyrinne

Head of Strategy

Pilot.is LLC

Juuso is head of strategy and business development for Pilot.is, the global innovation and product development group of TBWA\. He and his team have been successful in creating significant IP in the form of several products that have received recognition in publications such as Mashable and FastCompany. In 2012 Pilot.is won at SXSWi in the category of best educational resource with their online presentation tool Projeqt. Previously he was the Executive Director of Digital Strategy for TBWA\Chiat\Day NY and before that he ran a global team of digital marketers at Nokia. He holds a M.Sc. in Marketing and Information Systems from the Aalto university of Helsinki.


Steve White

Group Dir-Digitail®


Steve is the eCommerce discipline leader for Integer's Digitail® group, running their global P&G relationship and contributing to such clients as Bissell and Adidas.

Steve was recently part of the team (Pilot) who won FastCompany Magazine's Retail Accelerator competition with Target, a board member of Colorado's Internet Marketing Association (IMACO) and leader of the Digitail® practice for TBWA's Digital Arts Network.

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