Mentor Session: Cassie Lancellotti-Young
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/299
VP Optimization & Analytics
Cassie is VP Optimization and Analytics at Sailthru, where she works with top retail and media brands to strengthen customer retention and improve top-line revenue. Before joining Sailthru, Cassie spent a year leading "intrapreneurship" at Gerson Lehrman Group, where she shipped several products under the HighTable.com brand. Prior to GLG, Cassie served as VP Marketing at Savored, where she managed customer acquisition, email and product marketing, and partnerships; Savored sold to Groupon in 2012. Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing direct marketing and subscription analytics and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with large digital brands such as AOL and SapientNitro.
Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.