2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

#TheSXSWRules - Making SXSW Work for You

#sxsw #SXSWrules


Don’t let SXSW be a blur.
These six tips can help you take SXSW from being a blur of an event to a transformative experience.
This is my fifth consecutive SXSW Interactive festival (the first three I attended and participated in while living in Alaska). These rules have helped me transition my career, deepen my network and launch a movement (#TechBySuperwomen).
To the rules.
1. find your school(s).
2. get lost.
3. keep the work in “network.”
4. eat off-grid.
5. dare to make big asks.
6. take charge.

*bonus: remember, it’s about community.
I’ll take you through each of these rules and the stories that inspired them -- let’s discuss how to keep and break them in order to make SXSW your own.
Whether you’re a vet or new to Southby, join in and bring your own rules to share, join the conversation - #theSXSWrules.



Cathryn Posey


Tech By Superwomen

Cathryn Posey is the founder of Tech By Superwomen, a movement to elevate and celebrate women in tech, and an award-winning digital marketer. Cathryn is a recognized authority on issues impacting women in tech and has spoken multiple times at SXSW. She was also a part of team Open Judge, recently featured on NPR for their data visualization project that took first place during Code For America’s first annual data hackathon. She keynoted at DataGotham in 2013 and presented on using social to build brands at EBEDominicana in the Dominican Republic. Cathryn is the senior social media and communications manager for Electric Cloud.


Sophia Wong

Mktg Mgr


Sophia runs content marketing at Mintigo (although she does love running as well). ;-)

She is a data-driven marketer responsible for setting and creating Mintigo’s content strategy. Prior to joining Mintigo, Sophia ran marketing at Perkville (a cloud-based rewards and loyalty B2B SaaS startup). In a past life, Sophia was an engineer. She holds a BS from the Henry Samueli School of Engineering and Applied Science at the University of California, Los Angeles (UCLA) and a MS in Engineering Management from Santa Clara University (SCU).

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