2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Loyalty 3.0: Big Data + Motivation + Gamification

#sxsw #loyalty30


Nearly everything we do is being mediated by technology, and that has turned us all into "walking data generators" - each individually throwing off exponentially more data than we were a decade ago. How can business owners and designers take that data and use it to design more engaging and compelling experiences, as well as motivate action, behavior change, and loyalty?
This session will explore how designers are starting to take advantage of this new abundance of user activity data by combining it with the latest understanding of human motivation and the data-driven motivational techniques that video game designers have honed and refined over the last 40 years. After reviewing the fundamentals of motivation and gamification, we'll review case studies spanning consumers, employees, health, sports, and education.



Rajat Paharia

Founder & Chief Prod Officer


Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark. Before founding Bunchball, Rajat had built a technology design career at IDEO, Philips Consumer Electronics, IBM Research and ViewStar. Rajat earned a master’s degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor’s degree from the University of California Berkeley. Rajat is the also the author of the Wall Street Journal and New York Times bestseller "Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification."

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Music sponsor

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Interactive sponsors

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