2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Inner Game of the Startup CEO: Stay Sane & Win

#sxsw #StartupCEO


Elite athletes must focus on more than physical training to win. Startup CEOs also have an inner game to master on the way to success.
Yet many hidden challenges to being a startup CEO aren't talked about enough. Among other things, you will face repeated rejection, failures small and large, complete overwhelm, deep self-doubt (if not outright depression), and struggle with difficult relationships. You'll often ask "am I crazy, or is this normal?"
How can you get through these challenges to be happier and more successful? What will help your unleash your full potential as a leader to create and inspire and to build the best product and company?
Join this conversation for funded Startup CEOs (and business owners with revenue and employees). We'll see what challenges we all face, what best practices we've learned, and what we've seen work (and fail).



Dale Larson

Exec Coach to Startup CEOs

Startup Happiness

As a veteran of ten startups and small businesses as a founder or early employee (as CEO, engineer, and marketer), and as a consultant and advisor, Dale Larson has helped bring hundreds of products and services to market over nearly 30 years. Now he is a full-time Executive Coach working with hundreds of clients over the past five years. He works mostly with venture-backed tech startup CEOs, helping high-performing leaders to be happier and more successful in all aspects of their work and life, continuing to learn and grow while they build outstanding products, teams and businesses. He is certified by CTI (CPCC and Leadership), a PCC credentialed member of the International Coaching Federation, a Founding Fellow of the Institute for Coaching, and a member of the Harvard Business Review Advisory Council. He also co-founded the Startup Coaches Summit. He is the author of one book and the editor and/or publisher of dozens of others.


Marcy Swenson


Startup Happiness

As an executive coach for startup CEOs/CTOs, I support growth-stage entrepreneurs in becoming happy & successful leaders, now that they've survived the chaos of the earlier stages. I'm a seasoned co-founder with several successful exits, and built the tech team that led to CPTH's IPO.

Some favorite topics are: building & leading an exec team, finding your voice as a leader, delivering effective feedback, having difficult conversations, transparency, making challenging decisions, feeling overwhelmed, creating accountability, setting & tracking goals, and creating habits that reinforce company values.

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