2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Co-Parentology: How Tech is Empowering Parents

#sxsw #TechParent


Media technologies (TV, video, games, Internet, music, mobile phones) have brought about a substantial change in the experience of childhood in our society. These changes leave many parents, particularly one-parent homes, unprepared for the challenge on how to regulate their child’s time with such technologies. There is now good evidence about the impact on children from media technologies, and that this constitutes health and family issues.

Our panel of four parenting and technology experts will discuss what social and interactive media has done to damage our families and how social media can be good for our children.

If you are a parent and have a growing interest in how technology is being leveraged to better parenthood, please join us for an engaging discussion.



Arvin Poole

Exec Dir

Day With Daddy

Arvin Poole is the founder and currently serves as Executive Director for Day With Daddy, a Texas not-for-profit company that utilizes an online platform to connect fathers with resources, activities, and events that are designed to foster a healthy parenting relationship. Arvin founded Day With Daddy on February 19, 2012 and recently launched on March 15, 2013 during SXSW 2013. Mr. Poole has spent over 13 years leading teams in the information technology industry leading multi-million dollar budgets, and managing domestic and international product development projects across Latin America and Asia. He also has been active in the Austin startup community, creating several online services across the mobile and education industries. Arvin’s previous professional experiences include Dell, SHAARP Management, Inc., Tech Ranch Austin, IBM Corporation, Coleman Research Corporation, and the United States Air Force where he held positions of increasing responsibilities in management.


Elizabeth Vandewater PhD

Assoc Professor

The University of Texas School of Public Health

Dr. Elizabeth A. Vandewater is a developmental psychologist and nationally recognized expert on the impact of digital media and technology on children.

Dr. Vandewater has authored over 40 publications, and received research funding from the National Institute of Child Health and Human Development (NICHD), the National Science Foundation (NSF), the Department of Education (DOE), the Centers for Disease Control (CDC), the Kaiser Family Foundation, and the Fisher-Price Corporation.

Dr. Vandewater has given invited addresses at Children’s Hospital Boston, Children’s Hospital in Seattle, Harvard University, The University of Michigan, The National Cancer Institute (NCI), The National Institute of Child Health and Human Development (NICHD), The National Institute of Diabetes, Digestive and Kidney Disorders (NIDDK), The Johnson & Johnson Pediatric Institute, the National Academy of Sciences, and the Institute of Medicine. Her research has been featured on BBC America/Discovery, MSNBC, Local CBS, NBC and ABC affiliate stations, the New York Times, The Washington Post, the LA Times, USA Today, Parents Magazine, Parenting Magazine, and many more regional newspapers around the country.

Dr. Vandewater’s interest in technology and parenting is personal—driven by her experience negotiating the vast array of devices and content available while parenting her own two children—now teenagers. She lives in Austin, TX with said children, 3 dogs, 2 cats, 4 Macs, 3 PCs, 2 iPads, 3 iPods, 1 Xbox360, 1 Wii, 3 smartphones, and 2 TV’s.


Francesco Cardoletti



Francesco Cardoletti is the founder and chairman of Quib.ly, which is claimed as the first online community at the cross road of parenting and technology. Mr. Cardoletti's mission is helping parents give their kids a head start in the connected world.


Keree Brannen

VP Mrktg & Corp Dev

HNM Global Logistics

Keree Brannen joined HNM Enterprises in 2004 and serves as their VP of Marketing and Corporate Development. During her tenure she has successfully overseen and led the development of several start-up ventures, including HNM Global Logistics. Grow FL recently honored HNM Global Logistics as a 2013 Florida Company to Watch. Keree received accolades from the State of Florida’s CFO, Jeff Atwater, for her involvement in HNM’s success based on employment and revenue growth. Ms. Brannen recently relocated to Austin, TX to open a Southwest branch.

Keree is active in many civic and social organizations. She is on the Board of Directors for Day With Daddy, as well as HEBNI Nutrition Consultants, Inc. Keree is a proud legacy member of Jack and Jill of America, Inc. and The Girl Friends, Inc. and is actively involved in their community engagement and service initiatives. She has been nominated to serve on the National Technology committee by the past five national presidents of the Girl Friends Inc.

Keree graduated Summa Cum Laude from Benedictine University and holds a bachelor’s degree in Organizational Leadership.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

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