Context: Rescuing Us from Privacy's Dark Age
Our lives are mobile-everything. Our stuff is increasingly sensor-laden. And the services that give us access to our data, people, and things are, by definition, collecting massive volumes of data about us. It's impossible not to be excited about the opportunities that new technologies offer... and impossible not to worry about their implications on privacy. Companies try to protect themselves by writing policies that are full of loopholes, and as a result, consumers don’t fully understand what they’re agreeing to and are often “creeped out” by how their data ends up being used. Contextual privacy is the key to good privacy practices; it balances consumer desires and organizational needs by fundamentally redefining privacy to accommodate smartphones, sensors, big data, and 'persistent recognition.'
Fatemeh serves Customer Insights Professionals at Forrester, with a focus on the shifting consumer data ecosystem, including how privacy issues impact marketing. Her research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report, "Adaptive Intelligence," further defines a framework for privacy-compliant data sharing between organizations. She has been quoted on data privacy issues in The New York Times and The Wall Street Journal.