2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Viral Crowdfunding: Story, Team & Gamification

#sxsw #ViralFund

So you want to raise money online and go viral? Whether you are a nonprofit, artist, or an entrepreneur crowdfunding a project, how you tell your story, manage your team and leverage lessons learned from gaming will play a roll in the virality & success of your fundraising campaign. We will start by digging deeper into the definition of viral growth and looking at the formula (don't worry it will be clear for the non-math-geeks too). We will examine what makes an effective story and how you can apply strategies to telling your own story. We will look at why raising money by yourself is a bad idea and how to build a team to raise more money. We will touch on how to leverage e-mail and social networks like Facebook, Twitter and LinkedIn. Finally, we will look at how to leverage lessons learned from gaming to spur engagement and raise more money.



Matthew Bishop

Founder & CEO

iGiveMore Inc

Matt Bishop is Founder & CEO of iGiveMore, a comprehensive peer-to-peer fundraising platform for charities that leverages analytics and gameification to increase the campaign's virality. He has a decade of experience working in nonprofit fundraising and finance.

Matt has been published in Forbes, "The Future of Giving: Warren Buffett & Connected Philanthropy". Self taught in Ruby on Rails, HTML and CSS, Matt has participated in hackathons where his app received mentions in Forbes and the Huffington Post.

Matt has extensive experience speaking about crowdfunding, social media and social entrepreneurship at conferences that include: Social Media Week, United Nations' International Youth Assembly, New York University, Columbia University, Design for Social Innovation and Cooper Union.

Prior to founding iGiveMore, Matt managed finances and expenses for nearly $100 million in social service programs at Volunteers of America Greater New York. Since 2010, Matt has represented young adults 18-34 on the New York State Advisory Council on the implementation of the Affordable Care Act.

He graduated with a Master's in Public Administration from Cornell University and a Bachelor of Arts from Dickinson College.

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