2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How to Pitch the Media

#sxsw #PitchMedia

A panel of business reporters and editors from a variety of media outlets, including Inc.com and MSNBC, will talk candidly about how and why they write about startups and other companies. Attendees will learn how to pitch their story to the press and what grabs a reporter's attention. They'll also learn the best ways to develop relationships with the press and how to become a quoted source. We'll also talk about how entrepreneurs and business owners can tell a compelling story.



JJ Ramberg



JJ Ramberg is the host of msnbc's “Your Business,”dedicated to issues affecting small business owners and co-author of It’s Your Business: 183 Essential Tips that Will Transform Your Small Business.


Laura Lorber

Exec Online Editor


Laura Lorber is executive editor of Inc.com in New York. She had been executive editor online at Entrepreneur, assistant news editor for small business at The Wall Street Journal Online and editor of WSJ's FINS financial careers site.


Rieva Lesonsky


Small Biz Daily

Rieva Lesonsky is an award-winning small business advocate and authority and the CEO and founder of GrowBiz Media, a custom content and media company that helps national marketers reach small business owners and helps entrepreneurs start and grow their companies.

Lesonsky has covered small business and entrepreneurship for 30+ years and is a nationally-known speaker, best-selling author, and small business advocate. She’s been named one of the country’s top small business influencers and has won numerous industry awards. Lesonsky has appeared on the Today Show, Good Morning America and Oprah, and is a frequent guest on MSNBC’s Your Business. Her content appears on numerous websites and her own SmallBizDaily.com.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil