2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The C in CMO Stands for Cojones

#sxsw #cojones


Have you got the cojones to be a change agent and lead your company in the age of the digitally enabled, socially connected customer? Do you have what it takes to become the 21st century CMO?
It’s not easy being a marketing leader, but it’s more challenging when the world is moving faster than your company. Think about it: customers have changed dramatically in the past five years. In fact, they have changed dramatically in the past six months! Has your approach to connecting with those customers changed? If not, your brand is rapidly losing ground in the race to engage customers. Whatever your status within the marketing department, you should be the change agent that brings your brand ahead of trends.
Author of The CMO Manifesto and CEO of nFusion, John Ellett has helped marketing leaders from Fortune 500 firms to startups define their change journeys. He knows just what it takes to lead an organization through change and the cojones needed to accelerate a marketer’s career.



John Ellett



John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion, a digital marketing agency based in Austin, Texas, John has had the privilege of helping some of the country’s leading marketers revitalize their brands, transform their digital presence and accelerate their sales including AB/InBev, Chili’s, Comerica Bank, Samsung, SanDisk and Toshiba. With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the country.

John recently published his first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents which has been praised as a “must read for marketing leaders.” He regularly shares his insights on marketing and marketing leadership at The CMO Network on Forbes.com and is a frequent presenter at industry conferences and major universities.

John received his formal education at Indiana University’s Graduate School of Business, where he later returned briefly to teach, but he attributes most of what he has learned to the smart marketers and business executives he has worked with over the past three decades.

When he is not working, John is actively involved with the Austin community and local charities. He is a founding board member and past chair of The First Tee of Greater Austin and the founder and chair of Austin Helps Honduras. He is also frustrated golfer, an infrequent triathlete, a proud father and a happy husband of over 30 years.

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