False Volumes, Real Letters
Mostly known for his volume suggesting lettering work, Dado was once regarded as a "3D type magician" by renowned typographer Ale Paul—even though, perhaps more impressively, all his designs are made entirely in 2D.
At SXSW, the designer will share an honest examination of the development of his visual style so far. Amongst seemingly unrelated external influences, obsession with forms and love for expression, the sometimes erratic evolution of key visual techniques will be explained in context, accompanied by thorough breakdowns of rather complex pieces, that offer comprehensive insight into the process.
This is a revised and condensed version of the original talk held at the Type Directors Club in New York in 2013.
Dado Queiroz is a brazilian graphic designer currently living in Amsterdam, The Netherlands. With vast experience in the most diverse niches of visual design and related areas, he is best known for his lettering and volume suggesting work, that has been featured in many magazines, books and online media and granted him an invitation to speak at the Type Directors Club in New York. His early 2013 portfolio can be seen at http://dadoqueiroz.com