2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Connected Body - Can We Get Value from Wearables

#sxsw #TechValue

From health trackers, like the Basis band and Nike Fuelband, to communications devices including Google Glass and the widely-anticipated iWatch, the wearables market is poised to top $12 billion by 2018. This growth prompts important questions around the future of the category and the value wearables bring. Do we need more places on our bodies to read email and get online? Do we know what to do with all the data, like 24/7 heart rate and sweat levels? Are wearables about offering short-term gratification, (can I find a restaurant/fit into my swimsuit?) or providing real lifestyle changes (I want to live longer/give up my smartphone)? We will focus on how wearables can provide greater value to your health. Health-related devices are estimated to be 60% of the wearables market, so understanding the health market will be key to the future. We will look at how form factors will evolve and explore the growing role of mobile and software in providing deeper, richer insights into our health. This track is sponsored by Kaiser Permanente.



Bonnie Cha

Sr Reviewer


Bonnie Cha began covering technology in 2002, and is currently a senior reviewer at Re/code. Previously, she spent eight years at CNET reviewing various consumer electronics, including printers, software, and smartphones, as well as reporting on the wireless industry.

Bonnie also wrote for the Crave blog covering such topics as robotics and science, and served as a technical editor on several how-to books for the McGraw-Hill Companies.

When not tinkering with the latest gadgets, she enjoys spending her free time surfing or checking out live music. Bonnie is a graduate of Emory University, with a degree in English; and the University of Southern California, where she got her master’s in journalism.

Jef Holove


Basis Science Inc

Jef leads Basis leveraging his years of consumer technology experience. Prior to joining Basis in 2011 he was CEO at wireless photo start-up, Eye-Fi, taking the company through its 2007 launch to the international retail distribution of its device and cloud service. Before that, he was GM of audio and gaming at Logitech. He spent over six years at Logitech and during his time there also worked in U.S. and EMEA marketing as VP and General Manager. He graduated from Purdue University with a B.A. in Communications.


Rodrigo Martinez

Life Sciences Chief Strategist


Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist and Senior Portfolio Director at IDEO he tackles some of the most interesting challenges in service design in health care, life sciences, wellness, financial services and other industries. With his colleagues in Boston, Rodrigo is also experimenting different approaches to design with living organisms.

Rodrigo learned to love science-by-doing at the Exploratorium in San Francisco - first as a seven-year-old, and later working there as a teenager. Before joining IDEO, he was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’. He is a regular guest lecturer at Harvard and MIT on topics including innovation, design and entrepreneurship, health and wellness.

Educated at Mexico City’s ITAM and Harvard, Rodrigo mostly learns creativity, innovation, and prototyping from his 6-year-old daughter. He loves spicy food and is a runner - he is currently training for his second marathon.


Yijing Brentano

VP, Strategic Initiatives & Mobile Health


Yijing Brentano is the Vice President of Strategic Initiatives and Mobile Health at Sprint where she is responsible for developing and executing a company-wide strategy to sharpen Sprint’s focus on Mobile Health and to grow market share in the $78B healthcare IT industry. She is leading the evaluation of Mobile Health platforms, services, and solutions to create differentiated offerings via partnerships; venture capital investments; acquisitions; or in house innovation. Yijing is a current member of Sprint’s Employee Benefits Committee and the Diversity Council.
Yijing is a certified treasury professional and a member of the Association for Financial Professionals. She has been named among Ingram’s 40 Under Forty Class of 2010, and was recognized by Kansas City Business magazine as one of the 50 Most Influential Women in Kansas City in 2008. She was also a winner of 2000 Women of Color Technology Award, a national award that recognizes successful minority women in technology.

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