Privacy, Permission & the Evolution of Big Data

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP22156

In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy — and pressure for government regulation — means that organizations can't assume they’ll have unfettered access to consumer data.

This workshop will prepare you to balance privacy concerns with the need for data. You'll also shape an international study on consumer attitudes towards privacy so that you can answer your questions about what your customers expect in return for their data.

In this highly participatory workshop we will:

- Share fresh data on consumer attitudes towards privacy
- Explore successful models for obtaining consumer consent for data access
- Identify ways to provide value to customers who share data
- Collaborate on a new survey to test these ideas with thousands of people in the US, UK & Canada

Prerequisites:
- An understanding of community based organizations and their activities such as insight communities (or, community panels), social networks, marketing technology systems and more is a plus.

What to Bring:
- Notepad and pen, or laptop to take notes if you'd like.

Presenters

Andrew Grenville

Chief Research Officer

Vision Critical

A thirty year research veteran, Andrew leads Vision Critical in the development of innovative and informative analytics and approaches to research. Andrew is the author of numerous research products and measurement scales, with applications in a wide range of areas including health, branding, social capital, and religion. Andrew has published numerous peer-reviewed journal articles and book chapters, in the areas of sociology, research methods and medicine and has been quoted in numerous publications including The Economist.

Additional detail

My most recently published peer reviewed publication is Chakravarti, A., Grenville, A., Morwitz, V., Tang, J., and Ulkumen, G., “Malleable conjoint partworths: How the breadth of response scales alters price sensitivity”, Journal of Consumer Psychology (2012). I have also published four book chapters on privacy, social values and religious beliefs and nine epidemiological medical journal articles. I have also spoken at research-related conferences organized by the ARF, the ASA, AMSRS, MRIA, SSR, PMRG and ESOMAR.

Tyler Douglas

CMO

Vision Critical

Tyler is a seasoned leader and entrepreneur with over 15 years of experience. As the CMO of Vision Critical, Tyler heads up the global marketing team to grow the Vision Critical brand within target markets. With a proven track record, Tyler co-founded IronPoint Technology, a market leader in web content and collaboration software, through to its acquisition to the Active Network within a few years.

Staying on at The Active Network, Tyler helped drive the company from a $30M to $300M organization after a successful IPO on the New York Stock Exchange in May 2011. Tyler's ability to build high performance teams and strategic client relationships has enabled such exponential growth. Tyler also serves as an advisor for several technology start-ups across North America.