2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Creepy to Cool: Fine Lines in Audience Analytics

#sxsw #IBMSXSW


It’s a fine line that marketers can cross in the new era of big data analytics. You can go from “cool” to “creepy” in a blink of an eye if you don’t truly know who you are targeting. And, if they don’t know they are being targeted by you, it can result in disaster. In this energetic and interactive session, we’ll explore the current industry trends in media & entertainment and address the technology and talent barriers marketers face as they work to engage audiences as individuals. We’ll also debate the order of the steps organizations are taking in their analytics journey to discover insights and drive relevance. We’ll ask: where do YOU see “predictive” fitting into the journey and how do you define that particular step? Got an answer? Then interrupt me and let’s see what happens.



Graeme Noseworthy

Strategic Messaging Dir, Big Data for Mktg, Media & Ent


Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM Watson Foundations delivers to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers.

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil