2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Generation Mash-Up: Y Bother?

#sxsw #YBother

Never has the spotlight shined so brightly on a single generation. But in today's transformational workplace, Generation Y not only gets the light, they have the might and through their social media expertise, they claim the right to be the center of the conversation. In a lively debate about Gen Y at work, Pete Cashmore, the Scottish Millennial who founded Mashable and is now its CEO, joins together with the quintessential French Baby Boomer, Olivier Fleurot, CEO of global PR firm MSLGROUP, and former CEO of The Financial Times.
Pete and Olivier are from different generations, have different styles and their own strong opinions on the values Generation Y brings to the world of business, how to manage the Gen Y geniuses in their midst and how Millennials are changing business. While they may not agree about the business impact that Millennials will have on the future, Pete and Olivier are both passionate about their own businesses and the need for Millennials to make their mark.

Presenters

52330

Joanna Coles

Editor in Chief

Cosmopolitan





40751

Olivier Fleurot

CEO

MSLGROUP





21663

Pete Cashmore

Founder & CEO

Mashable





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