2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Think, Act, & Create Like a Mashup

#sxsw #bemashups

The best mashups are creative collages of seemingly disparate elements, that when combined, create an innovative and more powerful whole. In order to thrive in an increasingly cross-discipline, cross-platform, blurred world, the best creatives must operate like mashups in thought, experience, action, and skill and understand how to curate these parts to yield new outcomes. Those creatives who can successfully merge varying disciplines, abilities, and theories, reap jobs, launch successful projects, build celebrated platforms, and enjoy career longevity.

This Future15 delves into what it means to think, act, and create like a mashup; how mashup thinking spurs innovation; examples of accomplished creatives who operate like mashups; and steps that creatives can take today to mash their way to success.



Felicia Pride


Pride Collaborative/The Create Daily

Felicia Pride is a writer and producer who heads the media company, pride collaborative. She's the founder of The Create Daily which matches talented creators with awesome opportunities and she's the director of StoriesLead, a training ground and learning space for storytelling.

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