For the past five years, I've been working at and on Union Metrics, the social media analytics company I helped found. Currently, I am Editor-in-Chief at Union Metrics, where I'm responsible for our communication strategy and product messaging. I'm also deeply involved in our customer success program and product development. Before founding Union Metrics, I spent a few years in academia, completing my PhD in Organizational Communication and Technology at the University of Texas in Austin, where I taught numerous communication courses and researched the impact of social and mobile technologies. Prior to that, I've worked in communications since 2000 for corporate, startup and nonprofit companies, including UPS, All Kinds of Minds, and zUniversity.com.