2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Transformational Design: Beyond UXD

#sxsw #BeyondUXD


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP21585

Welcome to a workshop on Transformational Design: design that transforms human experience and culture in new and meaningful ways.

Many existing User Experience Design (UXD) techniques urge you take design cues from users before designing. But as Ford famously summed up: “If I asked people what they wanted, they would have told me a faster horse!” In this workshop we launch an alternative: a new design that shows how to transform experience by playing an exploratory process of exchange and discovery.

In this workshop we introduce three techniques: The Four Foundations of Mindfulness, the Experience Canvas, and the Transformational Design Game. Using these techniques you will learn how to express experiential phenomena such as feelings, sensations, emotions, and habits. Then working collaboratively you will harness these expressions of experience to develop an open-ended design process that can elevate your everyday work and practice.

Daniel Rosenberg, PhD Candidate at MIT, will begin the session with a talk titled: Beyond UXD: Transformational Design.

Exercise 1: Four Foundations of Mindfulness + Introduction to the Experience Canvas

Christine Outram, Associate Director of Invention at Deutsch LA will give the talk: Transformational Design in Everyday Work and Practice, Challenges and Opportunities


Game Phase I: Expressing experience using the Experience Canvas.

Game Phase II: Reframing the experience of others through drawing, making and/or acting

Game Phase III: Observing transformation: exchanging designs and observing each other’s experience

Reflection and Conversation

- None.

What to Bring:
- If possible, participants should bring colored markers/pencils/crayons in the following colors: yellow, blue, green, black, green, and red.



Christine Outram

Assoc Dir of Invention

Deutsch LA

Christine has been called a "Digital Swiss Army Knife," but that's only half the story. As the Associate Director of Invention at Deutsch LA, she leverages her expertise in architecture, design, and computing to produce physical products and digital services that combine visionary thinking with nascent consumer desires. Previously, she was Creative Director at Re:Imagine Group and a research fellow at MIT's SENSEable City Lab. There, she led the project "The Copenhagen Wheel": a sensor-enabled electric bike that won a James Dyson industrial design award, and earned her a place on Postscapes' "Top 100 Internet of Things Thinkers."


Daniel Rosenberg


MIT Design & Computation Group

Daniel Rosenberg is an architect, designer and researcher with a fresh vision of how to expand the current dialogue about technology and creativity, with an approach that taps the basic and profound feelings and doings that constitute the human experience.

Daniel is currently completing his PhD at the MIT Design & Computation Group, and he is a collaborator at Matriztica and associate researcher at Catholic University of Chile Master of Innovation. He has shown his work in Chile, Israel, Canada, and the US including SXSW 2013, MIT, and Disney Animation Studios.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil