2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Disruption of TV and the Future of "Online" Video

#sxsw #DisruptTV

A viewing revolution is afoot and video has hit the ground running. Nearly everyone is streaming and now a shift in public sentiment towards on-demand gratification is making traditional viewing habits a thing of the past. And as players like Netflix successfully throw their hats in the content-creation ring, viewers are presented with more options than ever before -- making it increasingly important to develop a solid distribution strategy in order to win eyeballs.

In this dual presentation, Scott Rosenberg, VP Business Development, Content and Services at Roku, and Ran Harnevo, President of Video at AOL, will discuss how content has evolved on digital platforms and how the rise of new technologies has changed the way we think about video. Specifically, they will speak to changing trends in the industry, what it takes to stay relevant and up-to-date on evolving consumer behaviors (like binge-watching, for example), and why we need to stop using the word “online” in front of “video.”



Ran Harnevo



Ran Harnevo, President, AOL Video

Ran Harnevo is President of AOL’s Video division, The AOL On Network. In
2007, he co-founded 5min Media, the industry’s first online video syndication
platform for news, entertainment and lifestyle video. Ran was one of the first
people to evangelize syndication as a means for publishers and content creators
to scale their video business and make the economics of video production work.
After 5min Media was acquired by AOL in 2010, Ran’s vision became the
cornerstone of AOL’s video strategy. He currently leads The AOL On Network --
a curated video experience providing the most relevant content on every topic
across 14 channels -- and oversees the creation and production of high-quality
original programming at AOL. A reputable voice in online video, Ran has spoken
at numerous industry conferences, including Ad Age Digital and Monaco Media
Prior to starting 5min Media, Harnevo worked as a reporter and deputy editor at
Tel-Aviv Magazine. Harnevo studied Philosophy and Computer Science at Tel
Aviv University after serving in the Israeli Air Force for seven years. He currently
resides in New York with his wife and their two children.


Scott Rosenberg

VP Business Dev, Content & Svcs


Scott Rosenberg is VP of Business Development, Content & Services at Roku, where he is responsible for developing content and advertising partnerships for the platform. Prior to Roku, Scott co-founded and led Umami TV, a VC-backed startup in NYC that enabled companion TV experiences on mobile devices. Prior to Umami, he was VP of Advanced Advertising at Rovi, where he led interactive ad sales. Scott has also held senior product and engineering roles at BlackArrow, ReplayTV, and Intel. He holds a BS in Computer Science from Princeton, and an MS and MBA from MIT.

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