2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Culture & Business: How to Create Culture Envy

#sxsw #CultureNV


There is a reason that office Culture is a buzzword today: Little has more power to influence you and your team than the environment in which you work. In fact, research has shown that positive Culture yields positive attitudes, sending powerful messages to your clients and eventually translating into sales and customer loyalty.
Culture is what many business are trying to achieve, but it's something you can't buy. If you want the answers to how you can create an office Culture that encourages your team, enhances your brand, and motivates everyone to excel, you’re ready for this panel. Business owners and managers from 4 extraordinarily successful companies in Austin will host a lively dialogue to equip your business for awesomeness - and make it extraordinary.



Eric Falcao


Mass Relevance Inc

A technologist for over 14 years, Eric loves shipping software that builds value for business. As Chief Technology Office at Mass Relevance, Eric focuses on API, scaling, data modeling, infrastructure and some product engineering when he finds time. He got his first startup job at the age of 16 working on all aspects of the first broadband companies in the Los Angeles area, and parlayed his early passion for technology into a BS in Computer Science from the University of California, Irvine. Eric now lives in Austin with his family and has worked at three startups prior to founding TweetRiver (now Mass Relevance).


Jeffrey Schutte



Jeff Schutte leads the “Horn Section” at turnstone, where his team of business developers, brand evangelists and designers specialize in making noise for the brand. Jeff is passionate about small business and believes that entrepreneurs are best served when the work of creating vibrant office culture is easy, allowing them to get on with their mission. In his free time, Jeff enjoys engaging conversations, reading, and all things outdoors, with sailing making the top of the list.


Liz Elam

Curator & Founder

Link Coworking

Liz Elam has built her career on the tenet that working one's way up from the bottom instills tenacity, creates resilience and develops excellence. That belief, blended with an innovative spirit and a competitive yet collaborative drive, has propelled her to the forefront of the coworking movement -- itself the embodiment of smart collaboration. After taking a job answering phones at Dell just after college and quickly being promoted into sales, Liz spent 14 years managing multimillion dollar accounts and then funneled her irritation with the woes of telecommuting into entrepreneurship by founding Link Coworking in Austin. Since opening its doors in 2010, the company has become a hub for Austin's innovators, giving them an ideal place to create and connect. Liz has become a prominent voice in the coworking movement, hosting the annual Global Coworking Unconference Conference (GCUC) for three years running and bringing together key influencers in coworking from all over the globe.


Matt Chasen



As CEO, Matt leads uShip's executive team in the company's mission to excel in the marketplace. Matt developed the concept for uShip in 2002 when inspired by the frustration of a move from Seattle to Austin. He has since turned uShip into a global online transport platform that leverages internet and mobile technologies to effectively, affordably and automatically connect customer freight with available truck space. In 2012 Matt was named Austin Business Journal Best CEO of 2012, and in 2011 he earned top honors in the Austin Under 40 business and entrepreneur category. He has received the "Rising Star" Award from the University of Texas, and in 2010 Matt was a finalist for Ernst and Young's Entrepreneur of the Year in Central Texas. Prior to founding uShip, Matt spent 5 years in business development and engineering at Boeing and was involved in research for NASA. He received an MBA from the McCombs School of Business at UT in 2004 while turning the uShip idea into a reality.

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