2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Your Next UX Skill: Prototyping with HTML & CSS

#sxsw #NextUX


How you design web pages is changing — rapidly. Part of being a great web designer is understanding the medium you are designing for, recognizing its weaknesses and pushing its strengths. It's no longer enough to show a visual mock-up and explain what happens, you have to be able to show what happens.

The job of the designer doesn't stop after the page loads, it's only just beginning. Instead of drawing static mock-ups, we need to create dynamic prototypes using the core web technologies of HTML and CSS as quickly as possible to realize our visions in the medium they will be produced in.

You've got to be able to get your ideas out the door faster than ever. There's no time to spend weeks and even months intreating around static wireframes and visual comps.

In this session, Jason will introduce you to methods and tools they can use to quickly stand-up testable prototypes that will show not only how their designs look, but how they work as well.



Jason CranfordTeague

UX Lead

Gannett Digital

Jason (www.jasonspeaking.com) combines his creative and technical skills to help people communicate online. He is a UX Lead at Gannett Digital, where he is leading the design of The USA TODAY Content Management System. His past clients have included Marriott International, AOL, Virgin, Bank of America, The Aspen Institute, The Solar Energy Industry Association, and The USDA.

As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He is the author most recently of CSS3 Visual Quickstart Guide and is currently working a new book, The New Web Typography.

Jason is also a highly sought after speaker, talking regularly at WebVisions, Voices That Matter, MoDev, SXSW, edUI, and HOW.

Jason blogs regularly for GeekDad (www.geekdad.com), Edutopia (www.edutopia.org), tweets @JasonSpeaking and is on Facebook (www.facebook.com/jasonspeaking).

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Music sponsor

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Interactive sponsors

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