2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Museums & Mothballs: Reinventing the Experience

#sxsw #MuSXSW


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP21180

Each year, there are nearly 1 billion visits to museums in the US alone, and museum professionals are facing one common challenge: how to provide these visitors with a more engaging, meaningful experience?

On-demand access to information is fundamentally changing the way we seek and internalize knowledge, creating a great opportunity for museums and similar cultural institutions to rethink themselves.

Using Stanford d.School Design Thinking process and E-180’s approach to matchmaking for knowledge-sharing, we invite participants to rethink their institution's onsite engagement strategy, focusing on content and human interactions.

This is a collaborative four hour long workshop, including a field observation at the Blanton Museum of Art, where participants will create a prototype of a new product based on a challenge proposed by the Blanton’s Education Department.

We expect you to leave the workshop having learned how to go about need finding, ideation and the prototyping of a new product, supported by a team of museum, design thinking, and education professionals. You don't want to miss this unique opportunity!

- The only thing you need to attend this workshop is a passion for our cultural institutions and the willingness to get your hands dirty working on a new product prototype.

What to Bring:
- Nothing in particular.



Christine Renaud



Christine is a Montreal-based social entrepreneur passionate about self-directed and community-based learning. She is the CEO of E-180, a Montreal-based social entreprise that creates matchmaking web and mobile tools for organizations, spaces and events interested in fostering peer-learning among their members. It looks like this: https://vimeo.com/69124866
E-180 was selected as one of Montreal's 10 innovative company by Fast Company.

Prior to E-180, she obtained her M.Ed. as a Frank Knox Fellow at the Harvard Graduate School of Education, focusing on informal learning & alternative educational approaches. In 2008, she worked as a Podcast Producer for Learning Matters in NYC.

She was recognized in 2013 as one of Quebec's most promising entrepreneur by La Presse. She is often invited to share her experience on peer-learning in public events such as #140edu in New York, SXSW Interactive and Ignite in Montreal.


Laura Martini

Dir, Prod Design


Martini learned how to be a proper nerd during her undergrad years at MIT where she studied mechanical engineering and anthropology, and worked in the MIT Media Lab with designer John Maeda. Like any clichéd product design résumé, hers includes stints at both Apple and the design firm IDEO in product design roles.

While getting an MS in Design at the Stanford d.School, she developed an interest in User Experience Design. She jointly lead a team of students on a year-long project in researching the museums and creating an exhibition.

She does freelance work with startups who need design and strategy assistance, and has worked with startups at the incubators Social + Capital and Harrison Metal, as well as the Stanford Graduate School of Business. Martini currently uses design to help people understand their DNA as the director the product design team at Counsyl, a biotech company in South San Francisco, CA. While her work has become increasingly strategic, she continue to love getting my hands dirty for everything from rapid prototyping to production-grade products.


Matthew Tiews

Exec Dir of Arts Programs

Stanford University

MATTHEW TIEWS is Executive Director of Arts Programs at Stanford University. As executive director, he has overseen the creation and opening of Bing Concert Hall, has been instrumental in the development of Stanford’s arts district and continues to integrate the arts throughout the campus. His responsibilities include coordinating arts programming across the university and overseeing the activities of the Stanford Arts Institute, Stanford Live, Bing Concert Hall and the Anderson Collection at Stanford University. He was appointed to the newly created position of executive director in September 2010 after five years as the associate director of Stanford’s Humanities Center where he oversaw operations, campus-wide programming, and new initiatives. Previous to his position at the Humanities Center, Tiews was the associate director of the Townsend Center for the Humanities at the University of California-Berkeley and the editor of Modernism/modernity, a journal of modernist cultural history. Tiews co-edited the multimedia volume Crowds (Stanford University Press, 2006), which won the 2007 Modernist Studies Association Book Prize. Tiews trained in acting and piano performance and holds a BA from Yale and a PhD from Stanford in comparative literature.


Michael Turri

Dir of Experience Strategy

Sid Lee

Michael is an experience designer and strategist working toward a post-digital world. He currently directs experiential strategy for global creative agency Sid Lee where he co-founded the company's innovation lab.

Michael holds an MS in Product Design from Stanford, led by IDEO co-founder David Kelley. Michael earned a BSc in Ecology and Evolutionary Biology from Cornell University, where he minored in Accounting and Corporate Finance.

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