QA Best Practices in Today's Digital Agencies
Quality Assurance (QA) has quickly become a required discipline in today's digital world. As agencies strive to produce flawless digital content, they're struggling with how to establish QA teams to support process, and also how to stay ahead of the ever-changing landscape of technology. And all too often, QA starts way too late in the process – like the end. This fall we’re hosting an industry-wide roundtable event that’s bringing together the brightest minds, from top agencies around the country, to discuss these problems and share ideas. We’re also taking advantage of social media to maintain an ongoing forum to tackle issues that arise as technology continues to change. As a result, we’ll be sharing our findings at SXSW, and continue to lead the charge in establishing QA best practices.
Group Dir, Digital Solutions
GA Communication Group
18 years of digital marketing experience with demonstrated ability to deliver innovative strategies, lead interactive teams, collaborate with clients, and grow revenue.
5 years experience creating and delivering digital innovation for health care agencies, expanding offerings in CRM, CLM, rep support tools, automated marketing, email, mobile and web and inbound marketing programs for small to mid-size pharmaceuticals, devices and healthcare services.
Mgr of Quality Assurance
After graduating with dual engineering degrees, Jim spent over 12 years in various project management and business analyst roles, before transitioning over to the agency world. Jim then excelled as a senior producer for Digitas in Detroit and eventually transitioned into the same role at AbelsonTaylor in Chicago. The agency then promoted Jim to Manager of Quality Assurance and tasked him with building a new quality assurance group from the ground-up.
Kt McBratney has spent a decade in the marketing trenches, from creative to in-house strategy to PR for corporations, not-for-profits and agencies, including building the QA, production and client services arms at Phenomblue, mostly recently as Vice President and General Manager of the agency’s LA office.
Aside from quality assurance, her passions are brands, pop culture and cheeseburgers.
Sr Technology Dir
Accomplished software engineer, manager, and interactive developer with experience in small dotcom startups, agencies, and large public companies. Michael has a personal passion for quality assurance and has been responsible for QA teams in the current and previous roles.