2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Changing Behavior Through Persuasive Design

#sxsw #behavior


Whether it's Nike+ reminding you to be more active, Mint judging you for going over budget last week, or Gmail telling you which emails are important, every day we're interacting with products and services that attempt to modify our behavior for the better. For the most part, we consciously choose to use these products due to their ability to motivate or incentivize change. However, there are an increasing number of websites, apps, and devices that may not explicitly employ behavior-changing technologies but still utilize subtle tactics on a micro-level to influence us, generally without our awareness. Through persuasive design, businesses are crafting interfaces to meet their goals – goals that may be at odds with your personal interests as a user. Come learn how! This session will dive into persuasive UI design patterns, showcase how some designers are deploying these tactics, and explore how we can design interfaces that serve the interest of users, as well as meet business needs.



Matt Danna

Head of Prod


Matt Danna is the Head of Product for Fullscreen, a global media company that builds technology to empower the next generation of video creators. He was previously a software engineer and product designer before landing in product management. Ever since, he’s been passionate about the intersection between design, technology, and business.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil