2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Gamification @ Work Meet Up

#sxsw #gamework

In a world where attention is increasingly fragmented, it becomes more challenging for companies to truly connect and inspire people. According to Gallup, 70% of employees in our country are disengaged from their jobs. Another Gallup study found that fully engaged customers deliver a 23% premium in profitability and relationship growth than the average customer, while disengaged customers create a 13% decline. Winning the hearts and minds of employees and customers has now become critical for business survival.

Recently, gamification has become serious business for organizations focused on deepening engagement with employees and customers because it engages and motivates them to change behaviors, develop skills or work together to solve problems.

In this Meetup, we will have an open dialogue on where gamification for business is headed, your efforts and challenges implementing it for your organization and leading practices for applying game mechanics to the digital experience.



Kat Mandelstein

Customer Impact, Social Business

PwC Advisory

Kat Mandelstein recently joined PwC Advisory through the integration of Ant's Eye View. Kat was a contributor to The PwC Technology Forecast: Solving Business Problems with Game-based design. She has helped customers and her own organizations implement gamification.

Kat also serves on the International Board of Directors for Social Media Club. Previously, she was an executive in IBM Software Group leading demand program, partner, digital marketing and development teams over the years. A digital native who early on led the successful retail site, www.jcpenney.com. Kat has been a regular contributor to the Austinot, BtoB Magazine’s BtoBlog and The Beancast.

Kat holds a B.S. in Advertising with minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. She also completed certification in Gamification from the Wharton School of Business, University of Pennsylvania through Coursera.You can contact her @katmandelstein

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