2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Actionable Gamification - Beyond Points & Badges

#sxsw #octalysis


While talks on theory and the promise of Gamification run rampant, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (including regular guest lecturing at universities such as Stanford University), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any process. Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques.



Yu-kai Chou


Enterprise Gamification Consultancy

Yu-kai Chou is a Gamification Pioneer (since 2003), International Keynote Speaker and Occasional Guest Lecturer for Stanford University. He is consistently rated a Top 3 Gamification Guru in the world (by UK-Based Leaderboarded), and is a Partner at the Enterprise Gamification Consultancy (EGC). Previously, Yu-kai was the Founder of RewardMe and a variety of technology startups.

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