2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Community & Events: Establishing the Connection

#sxsw #community


Community support is an essential component to any successful event, and successful events can benefit their communities for years to come. This meet-up seeks to unite event organizers and community leaders to share ideas, experiences, and explore the possibilities a sustainable partnership can have beyond economic impact.



Jeff Cuellar

VP of Strategic Partnerships

AC Entertainment

Jeff Cuellar has been an integral part of the AC Entertainment team for 11 years and currently serves as Director of Connectivity. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which AC Entertainment does business, creating key connections with community leaders in government, business and civic organizations in order to ensure lasting and positive impact. Cuellar also manages the on-site experiential components of event partnerships and revenue generating programs. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, volunteers, catering, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable arm). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at the advertising, public relations and design firm archer>malmo.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil