2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

I Measure Every Single Thing My Kid Does

#sxsw #datamom

When our daughter was born she lost too much of her birth weight too quickly. So we started keeping a log of everything she consumed and, inevitably, expelled. It started with a simple spreadsheet to track the exact amount of milk she was drinking, time of day, number of minutes it took her to complete a feeding and how long between burps. Next, we tracked diapers. Then sleep. Within three weeks, she was progressing normally.
But why would we stop now? We’d already noticed a few patterns, and we had allowed the data to dictate our parenting. While our daughter couldn’t communicate beyond crying, we discovered that we could have a deeply intimate conversation with her through data. We realized that we could quantify and study her in an attempt to optimize all of her development.
I’d argue that our extreme data analysis makes us better parents. In this session, I’ll tell the story of why we got started, show our methodology and results, and explain how to replicate our model.



Amy Webb


Webbmedia Group LLC

Amy Webb is Founder of Webbmedia Group, a digital strategy agency that focuses on near-term emerging technology trends. She and her team help Webbmedia Group’s clients prepare for future business disruption using research, ideation and a vast knowledge of digital media. Webbmedia Group works with Fortune 50, Fortune 100 and Fortune 500 companies as well as large nonprofits, universities and government agencies. Recently, Amy’s team worked with American Express to re-imagine the future of credit cards on mobile phones and the City of Chicago to redesign, in every aspect, a modern library system for the 21st century. In addition, Amy is the Co-Founder of Spark Camp, a 501(c)(3) invite-only series of conversations that brings together the brightest minds in media and technology to solve problems in society.

Last year, Forbes named Amy one of the “Women Changing The World,” while the Columbia Journalism Review included Amy on its “20 Women To Watch in Media” list.

Amy holds many professional affiliations and collaborates with a number of institutions. She is a Delegate on the U.S.-Russia Bilateral Presidential Commission, a Lecturer in the Sulzberger Leadership Program at Columbia University, a member of the Aspen Institute Dialogue on Libraries, and a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group–Emmy award judge). She is on the Board of Directors for the Baltimore Symphony Orchestra and and serves on a number of startup and advisory boards, including the SXSW Accelerator, Temple University’s School of Media and Communication and the International Center for Journalists, TheLi.st, AdGlue and Knod.es.

Amy originally attended the Jacobs School of Music to study classical clarinet and has an M.S. from the Columbia University Graduate School of Journalism. She also earned Nikyu Certification in the Japanese government-administered Language Proficiency Test and speaks fluently. Amy began her career as a reporter/ writer with Newsweek (Tokyo) and the Wall Street Journal (Hong Kong) where she covered emerging technology, media and cultural trends. She contributes to a number of publications, including the Harvard Business Review and Slate, where she writes the "Data Mine" column.

In 2013, Amy published “Data, A Love Story,” a bestselling book about the world of online dating, consumer behavior and finding love via algorithms. Amy was featured on Good Morning America, 20/20, The View, NPR and CNN, and her book was covered by numerous media outlets, including People Magazine, Time, Wall Street Journal, New York Times, Washington Post, Wired, Elle, Slate, Huffington Post, Grazia, ReadWrite, Mashable and many others. Data has since been translated into several languages and has garnered a worldwide audience.

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