2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mentor Session: Luciana Bazanella

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Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/350



Luciana Bazanella

Head of Planning & Social Media

AG2 Publicis Modem

Graduated in Advertising, with a Masters in Social Communications (evaluated with honors in one of the top universities in Brazil), Luciana is a highly experienced marketing and advertising professional, with a background that includes coordinating major corporative events, working on International Public Relations at Brazilian Government on promoting Brazil and brazilian products, and planning brand strategies for major players in Brazil. Currently holds the position of Head of Planning and Social Media in AG2 Publicis Modem, digital arm for Publicis Groupe in Brazil. In this position, coordinates a team that plans digital strategy and social media management for some of the biggest players in Brazil such as Petrobras, Natura, General Motors, Nestlé and Sanofi Aventis.

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