2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Gamified Healthcare: Can Nikefuel Save Lives?

#sxsw #healthfuel

Adolescents with congenital heart disease are known to have reduced exercise activity. Despite this, regular exercise has multiple health benefits for this population. Exercise can be prescribed in the same way as medicines, but teenagers often fail to comply.

So how can you encourage teens to fulfil their exercise prescriptions, whilst not adding to their list of instructions to rebel against?

In this talk we will present our findings from an ongoing research study which is evaluating “The Nike+ FuelBand as a motivational tool to encourage adherence to exercise prescription for the teenager with congenital heart disease”.

We will compare the results from gamified devices (like Nike's FuelBand) with more traditional measurement tools, explain the role of social media in the study and look at how gamification and wearable technology may shape the future of prescriptive healthcare, as well as exercise.

This track is sponsored by Kaiser Permanente.



Ally Stuart

Prod Owner


Ally Stuart works as a Product Manager for an UK-based social video ad platform - VAN. He also works on a consultative basis for Sports Cardiology UK.

He has a fascination with behavioural psychology and how we can improve people's actions and habits using technology.


Craig Williams


Exeter University

Craig Williams is a Professor of Paediatric Physiology and Health and Director of the Children’s Health and Exercise Research Centre (http://sshs.exeter.ac.uk/research/centres/cherc/), University of Exeter and is internationally recognised for research in paediatric exercise physiology.

He specialises in investigating the physiological responses to high intensity exercise and fatigue in children and adolescents (6-18 years). This work is translated into clinical settings e.g., children with congenital heart disease and cystic fibrosis, as well as, applied youth sports performance.

His research centre has a long history on the assessment of physical activity patterns of children and adolescents. He is a fellow of the British Association of Sport and Exercise Sciences and the American College of Sports Medicine.


Graham Stuart

Medical Dir

Sports Cardiology UK

Dr Graham Stuart is Consultant Cardiologist at the Congenital Heart Unit in Bristol where he is Lead Cardiologist for the Inherited Cardiac Conditions service and Director of the Arrhythmia Service for Children and Adults with Congenital Heart Disease.

He is Senior Lecturer in Clinical Science at the University of Bristol and since 2005, he has been Medical Director of Sports Cardiology UK - a company specialising in the assessment and management of athletes with cardiac disease (www.sportscardiology.co.uk).

Graham has a clinical and research interest in the effect of exercise on the heart. He has lectured extensively on the heart and exercise to national and international scientific organisations. In 1995 he was recipient of the Michael Blacow Memorial Fund Award and in 2008 he was recipient of the UK Arrhythmia Alliance “Outstanding Contribution to Electrophysiology” Award.

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