2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Choice…the Gateway to Engagement

#sxsw #choice


Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn't for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn't the hard part. It's what follows that gets challenging…getting someone to buy a product?
Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.



Brad Nunnally

UX Solution Architect

Perficient XD

Brad is a User Experience Solution Architect in St. Louis, MO. Over the course of his career he has helped clients by providing insight into their customer and user needs and has designed engaging experiences that were catered directly for those needs.
As a User Experience Solution Architect with Perficient XD, Brad has performed a variety of UX activities covering the full spectrum of research, modeling, design, and testing. He's facilitated various workshops with key business and technical stakeholders to craft user experience strategies that help clients better position themselves for the future.
Brad’s passion in user experience is centered around the modeling of data gained from user research and the creation of interactive prototypes and wireframes. Brad's knowledge has afforded him the opportunity to speak on these topics at a variety of conferences. This passion is what lead Brad to co-author the book Designing The Conversation: Techniques for Successful Facilitation.

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