2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Extreme Crowdsourced Home Makeover, 3.0

#sxsw #fund4good

The talk is designed to show participants how easy it is to practice random acts of social kindness, and how each act creates a ripple effect of social good. In April 2013, I generated $64,000 in crowd sourced donations, allowing an elderly Moore, Oklahoma tornado survivor (and her dog, Bowser) to rebuild her home. Until I started my fundraiser, I didn't personally know my recipient. I enlisted the help of CBS news, Arianna Huffington, The Huffington Post, Perez Hilton, Rosie O'Donnell and Mashable, who each helped to spread the word to various communities on multiple social platforms. 1,500 donors from around the globe chipped in, to become my social good army. This talk aims to give participants the inspiration to "just do it" when they are inspired to commit random acts of kindness - for strangers or someone known and loved. You need not be Bill or Melinda Gates to change the world. Social technology makes it easier than ever before to connect, be heard and make an impact.



Erin DeRuggiero


Social Reality

Erin has spent the past 15 years working at the intersection of advertising, social media and social good impact. From her tenure as Advertising Director at Utne magazine to VP Innovations at Gaiam, her passion for working with socially conscious brands and consumers motivated her to create a new way of doing business. Erin founded Social Reality in 2010, a social media agency. She directs the Innovations team, developing new social tools, applications and engagement for brands, nonprofits and consumers that creates social good impact. After stumbling upon the video of Barbara Garcia and Bowser in her facebook newsfeed, Erin was compelled to put her day job skills to good use, and raised more than $73,000 from 1800 global donors, to build a new home for Barbara and Bowser in Moore, Oklahoma.

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Music sponsor

Sonic Bids

Interactive sponsors

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