2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Notre Dame & Spotify: Our Playlist, Our Story

#sxsw #NDSpotify SXsports


How did Notre Dame Athletics use Spotify playlists to sell tickets to their games, increase viewership on UND.com, and show Notre Dame fans and recruits the personalities behind their favorite teams and coaches? In this panel, Fighting Irish Digital Media (FIDM) and Spotify will tell you how our music partnership augmented our social media content strategy, further telling our story and increasing viewership of our teams.
In a world where every college athletics department is on Facebook, Twitter, YouTube, Instagram, and Pinterest, why focus additional efforts on Spotify, a music platform?
In this presentation we will outline the strategy and execution of our Spotify account, how we have used it to support the promotion of our teams and their events, and discuss how a partnership with a collegiate athletic brand widens the footprint of up and coming social platforms. This session is part of the brand new SXsports programming at SXSW 2014.



Christianne Harder

Social Media Community Mgr

University of Notre Dame Athletics

Christianne Harder is the social media manager for Notre Dame Athletics, managing the social properties for the Fighting Irish and Notre Dame Football, as well as assisting in the strategies for Notre Dame's 25 Olympic sports.

Previous to Notre Dame, Christianne worked in college football, specializing in recruiting communications and activities, after earning a Masters in Intercollegiate Athletic Leadership from the University of Washington in 2010. Her work has been cited in Sports Illustrated, ESPN.com, Mashable, and XFINITY Sports.

Christianne is a proud graduate of the University of California, Berkeley (class of 2004) and is from San Francisco, CA.


Jordan Gremli

Operations Mgr for Spotify's Artist/VIP Svcs team


Jordan Gremli is the Operations Manager for Spotify's Artist/VIP Services team, the advocates for the creative community within Spotify. In that role, Jordan educates artists & brands about what Spotify is, and works with them to promote their projects on the platform through content creation. Previously, Jordan was a Program Director and on-air host at SiriusXM Radio, where he programmed the alternative rock, 90s rock, and Pearl Jam channels. He graduated from Cornell University in 2008 and is based in New York.

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Music sponsor

Sonic Bids

Interactive sponsors

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