2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

We All Copy Stuff. But How Close Is Too Close?

#sxsw #stealstuff

Here's the problem: You create great digital content (maybe an app, or video) that goes viral. Then someone rips it off.
On the flip side, maybe someone else created great digital content that you want to "borrow". (You're not "borrowing" all of it, of course. Just enough to leverage the popularity of the original content.)
But where does the law draw the line? How close can you get to existing content before you cross the line into IP infringement? How much can you "borrow", and how much can be "borrowed" from you, before lawyers get involved?
In this highly interactive, entertaining and educational session, we'll discuss real legal cases involving video games, superheroes and digital content of all sorts--even online comic books!--to illustrate where the law draws the line between creativity and IP infringement.
The session will be led by Brad Gross, general counsel to the Society of Digital Agencies and attorney for dozens of production companies worldwide.



Bradley Gross


Law Office of Bradley Gross PA

A technology law attorney with thirty years of experience in the computer and technology fields, Brad is general counsel and the global legal adviser for the Society of Digital Agencies. He educates industry leaders worldwide about the laws, cases and legal trends that impact the business of digital marketing, focusing in particular on intellectual property and contract issues that are crucial to the viability and stability of digital marketing agencies and their clients. His law firm represents digital agencies and production companies in corporate and IP matters throughout the world.
A former NBC television Technology Law correspondent, Brad is an active member of several technology industry consortiums. He has been ranked on three occasions as a Superlawyer in the area of Information Technology Law. For four years in a row, he has been ranked by Florida Bar members as being in the top two percent of all Intellectual Property Law attorneys in the State of Florida.

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