2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Content Modeling: Designing Structured Content

#sxsw #ContentMod


ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP17366

Companies are struggling to engage a multi-channel, multi-device, multi-lingual, global audience with timely, consistent and relevant content. You’ve heard a lot about “structured content” lately. But how does it happen? Comps, writing guidelines, and annotated wireframes can’t convey every aspect of your content needs. Models can communicate a shared understanding of the content requirements, align the design vision with editorial needs, convey them in a tech-ready form, and bring your strategy for structured content to life.

In this popular eight hour long workshop, a tech-friendly content strategist and a content-sympathetic CTO will help you learn how to create content models that will spur discussion, identify gaps, align teams, resolve issues, and ultimately design reusable content that can be used everywhere.

The workshop will start with some background on the practice of content modelling, then we’ll dive into exercises where participants will start to create their own content models. We’ll have a break in the middle of the exercises, and then talk about ways to refine these models, and how to put them to work.

- Attendees of this workshop should have a basic understanding of structured content and its benefits.

- Experience working with content and Content Management Systems will help people get the most out of this workshop.

What to Bring:
- Bring a pen.
- Also bring highlighters, if you’re into that kind of thing.
- We will provide worksheets.
- Laptop or tablet is recommended but not absolutely required.



Cleve Gibbon



Cleve Gibbon is CTO at Cognifide, a digital consultancy based in London. Everyday is packed with finding innovative ways that business can get the most from content and technology. After 20 years of delivering websites, applications, and integration solutions of varying shapes and sizes, his focus lies squarely on creating customer-centric, brand-specific digital content platforms that enable the best storytellers, designers, and communicators to engage effectively with their target audience, wherever they may be.

Cleve loves Mad Men and Luther.


Rachel Lovinger

Content Strategy Dir


Rachel Lovinger is an Experience Director and Content Strategist at Razorfish, with many years of experience in online publishing, website development and content management. Rachel is dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. She’s especially interested in relevance, findability, signification, and inherently funny words.

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