Generating and Leveraging Sports Content
Get a behind-the-scenes look of what it takes to capture images from the biggest global sports events. Learn about the infrastructure created to secure iconic images and bring the stories of athletes and competition to life. Hear how this content is used on editorial platforms and in the world of advertising creative, and what kind of changes are taking place in the way sports fans are consuming content. Mashable's Sam Laird will moderate an insightful discussion with Janey Marks, Director of Olympics & Strategic Alliances, Getty Images; Lauren Pasquale, Director of Digital Media Operations, U.S. Olympic Committee; and Simon Wardle, Chief Strategy Officer at global sports and entertainment marketing agency, Octagon.
Dir, Olympics/Strategic Alliances
Dir, Digital Media Operations
United States Olympic Committee
Chief Strategy Officer
Octagon’s Chief Strategy Officer Simon Wardle, Phd oversees Octagon’s multi-faceted strategic research to ensure the broadest and most effective impact for Octagon’s clients.
Among his successes is the creation of Passion Drivers®, pioneering research designed to understand why fans are fans. In addition, he developed the architecture for many of the interactive measurement and management tools that Octagon uses to help clients engage consumers and drive business results.
With nearly two decades in the industry, Wardle’s favorite sponsorship experience was seeing a FIFA World Cup public viewing area sponsored by MTN that was placed in a township in Johannesburg. “Seeing the people of the township come together for that shared experience—and seeing how powerful that type of community engagement is—was pretty incredible,” he said.