Brands, Film and Impact
In 2011, Patagonia partnered with scientist Matt Stoecker and filmmakers Ben Knight and Travis Rummel to make DamNation, a powerful film premiering at SXSW about removing obsolete dams and restoring rivers. Now Patagonia is partnering with Vimeo On Demand to release the film to a larger audience. Learn how brands, scientists and filmmakers can create awareness of an important environmental movement—and help make a difference.
Creative Dir, Film & Video
Jeremy Boxer is Creative Director and Festival Director of the Vimeo Festival+Awards. He is splits his time between London and New York as he works on Vimeo’s creative and editorial strategies. Jeremy has been working the digital filmmaking world for over 15 years, starting with the trailblazing RES Media Group where he was Director of International Operations and Senior Programmer for the maverick digital festival RESFEST. He became Head of Programming for final festival in 2006. Between the end of RESFEST and his arrival at Vimeo in 2010, he was co-creator of the award winning 221b.sh for the launch of Warner Brothers’ Sherlock Holmes franchise and has worked with clients as diverse as Tribecca Film Festival, Kswiss, Nike, PlayStation, Art Alliance, NYU and Royal College of Art. As a filmmaker his award winning film "The Last Supper" traveled to over a dozen festivals including Sundance and as a cinematorgrapher he shot over 40 short films. He graduated with honors from New York University’s Tisch School of the Arts.
Joy Howard recently joined Patagonia as global VP of Marketing. She is responsible for marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.
She joined Patagonia from NIKE, where she was the global VP of Marketing for Converse All Star, the world’s largest and most iconic footwear franchise and beloved youth culture brand. Prior to Converse, Howard was based in Zurich, Switzerland, as Global Marketing Director for The Coca-Cola Company’s joint venture with Nestlé. She began her career in marketing at Johnson & Johnson Consumer Products Company.
A Georgia native, Howard has lived and worked across Europe, Asia and Africa and brings extensive experience in both developed and emerging markets. Prior to her career in marketing, Joy was a recording artist with Seely, the first American band signed to the 90’s Britpop powerhouse label Too Pure. After hearing Ray Anderson speak and- at his suggestion- reading Paul Hawken’s The Ecology of Commerce, she was inspired to pursue her MBA in Sustainable Enterprise from UNC-Chapel Hill.
Nancy Schafer is currently a consultant who works in independent film. Until July 2012 she was Executive Director of Tribeca Film Festival (TFF) and Executive Vice President of Tribeca Enterprises (TE). In her current role as consultant Schafer continues to work with Tribeca as well as other filmmakers and film organizations.
Nancy Schafer was the Executive Director of the Tribeca Film Festival and an Executive Vice President of Tribeca Enterprises. Schafer became co-executive director of the Festival in 2007 and executive director in 2008. She joined the festival staff for the first Festival in 2002 as a programmer and has held positions as programmer and managing director. As Executive Vice President, Schafer lead the artistic curation and business development for Tribeca’s business expansion, specifically with Tribeca Film, the distribution label which launched in 2010. As Executive Director, she oversaw all budgeting and operations for the Festival as well as working closely with the sponsorship team to raise funding. She has lead programming for the Festival since 2007, sharing the responsibilities with Geoff Gilmore and Frederic Boyer this past year. She also worked on Tribeca’s year round events and was involved in the launch of the Doha Tribeca Film Festival.
Prior to joining Tribeca, she created and ran the South by Southwest Film Festival (SXSW Film) in Austin, Texas for eight years. Along with her festival experience, Schafer has worked on several films including two from director John Sayles (Sunshine State, Limbo); two from director Robert Byington (Olympia, Shameless) and began her film production career on The Return of the Texas Chainsaw Massacre. Schafer currently resides in Manhattan.
Schafer is a graduate of the University of Virginia.
Over the past ten years Travis has honed his filmmaking craft from the ground up. Partnering with Ben Knight in 2004, the two became known for their award winning short films within the tiny genre of flyfishing. In 2007, Red Gold, their first feature documentary was released to critical acclaim and helped foster awareness for the proposed Pebble Mine in Alaska’s Bristol Bay. Firm believers in the power of film to effect positive change, the two continue to gravitate towards environmental storytelling. “From the beginning, we’ve always taken on projects and issues that we’re passionate about, and our emphasis has always been on trying to tell these stories in a way we hope people can relate to.” Travis was born in New Jersey and received his B.A. from Colorado College. He lives with his wife Melissa in Denver, CO.
Yvon Chouinard was born in Lewiston, Maine, in 1938, and raised in Southern California. There, as a teen he taught himself how to climb, surf, skin dive—and blacksmith. By the early 1970s when he founded Patagonia, Chouinard Equipment pitons, carabiners and ice axes had become the world standard.
Spending 140 days a year in the natural world, Chouinard learned early in his life as an alpinist, surfer and fly fisherman the seriousness of the environmental crisis—and he brought this knowledge to bear on his work. In the late 1980s he instituted Patagonia’s earth tax, pledging 1 percent of sales to the preservation and restoration of the natural environment.
In the 1990s, Chouinard encouraged Patagonia to consciously to reduce the environmental footprint of its products and activities, beginning with a 100 percent switch from conventional to organic cotton and the introduction of fleece clothing made from recycled polyester. He then sought to work with other partners to companies to reduce environmental harm on a global scale. Chouinard, either independently, or with Patagonia helped co-found with others the Fair Labor Association, One Percent for the Planet, the Textile Exchange, the Conservation Alliance, and the Sustainable Apparel Coalition. In addition, Patagonia has been a B corp member since 2012.
Chouinard continues to surf and fly fish. He is the author or co-author of Climbing Ice, Let My People Go Surfing, The Responsible Company and Simple Fly Fishing.