2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

A Direct Distribution Odyssey-Indie Game:The Movie

#sxsw #IGTMatSXSW


Directors/producers, Lisanne Pajot & James Swirsky give a first-hand look into 2 years of marketing & distributing their Sundance award-winning feature doc, Indie Game: The Movie.

Building on their popular online case study, the filmmakers reveal the key strategies behind the film’s successful release & beyond. Topics include: Audience-building, touring, digital releases, merchandising, pricing, piracy and their follow-up project, the Indie Game: Special Edition.

From crowd-funding through the long tail, this talk reflects the full cycle of direct-distribution from people who did it, and continue to do it…because, well, it never really ends.



James Swirsky


BlinkWorks Media

James Swirsky is one of the directors, producers, cinematographers, editors & distributors behind the feature doc, Indie Game: The Movie (Sundance 2012, SXSW 2012, New York Times Critics’ Pick).

Along with his producing partner Lisanne Pajot, James was named among Paste Magazine's Best New Filmmakers, RealScreen's Doc Hot Shots IndieWire's Top 40 Influencers in independent film & IGN's Amazing Games People.

James has been a frequent speaker on documentary filmmaking, crowd-funding, direct & digital distribution at events, including SXSW, Sundance, West Doc, XOXO, HotDocs, the Vancouver International Film Festival & the Game Developers Conference.

Before Indie Game: The Movie, Lisanne & James ran the commercial production company, BlinkWorks, in Winnipeg, Canada, producing work for major companies and governments in North America. A video game tester in an earlier life, James has an MBA and has directed several award-winning short films.


Lisanne Pajot


BlinkWorks Media

Lisanne Pajot is one of the directors, producers, cinematographers, editors and distributors of Indie Game: The Movie.

With Indie Game co-creator James Swirsky, she was named among Paste Magazine’s Best New Filmmakers, RealScreen’s Doc Hot Shots, IGN’s Amazing Games People and IndieWire’s Top 40 Influencers in independent film.

Indie Game premiered at the Sundance Film Festival in 2012, where it won the Best Editing Award in World Documentary Cinema and was optioned by HBO. The film is a New York Times Critics’ Pick and one of top reviewed movies of 2012 on Rotten Tomatoes.

Through their work on Indie Game, Lisanne and James have pioneered the way films are made, funded and distributed in a digital age. Indie Game was one of the first films to be born on Kickstarter, one of the first to be sold direct from the filmmakers’ website, and the first film to be offered on the world’s biggest online game platform, Steam.

Recently, they released a follow-up anthology, the Indie Game: Special Edition, a 100+ mins of new shorts films based in the world of Indie Game. Available on the film’s website, Steam and box set.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil