2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

How NOT To Produce Movies

#sxsw #producenot


"How NOT To Produce Movies" will make seasoned producers laugh with empathy and give young up-and-comers a glimpse at the chaos that comes with the most unsung job in the movies, being a Producer.

Hear from four veteran filmmakers about their worst moments in production. On-set mishaps, casting woes, weather issues, the works. Learn from their mistakes so you won't have to go through the same, painful trial-and-error.

Kim Sherman, Michael Tully, Amy Lo and Matthew C. Mills are award-winning independent filmmakers, each with a different perspective and the same overwhelming love for the art and craft of making motion pictures. Come listen, learn and laugh.



Matthew Mills

Exec Prod/Dir


Matthew C. Mills is an Emmy Award-winning Director & Executive Producer whose film credits include "Spencer," "Trust, Greed, Bullets & Bourbon" and "We Always Lie To Strangers," which premiered at SXSW 2013. His numerous television credits include "MTV Unplugged," "Fodder" and "Foodtopia." Matthew is the CEO of Spacestation, a production company based in Brooklyn, NY.


Michael Tully


Hammer To Nail

After his directorial debut, Cocaine Angel, world premiered at the 2006 International Film Festival Rotterdam, Michael Tully was named one of Filmmaker Magazine’s 25 New Faces of Independent Film. His follow-up, Silver Jew, world premiered at the 2007 South By Southwest Film Festival. In 2011, he wrote, directed, and acted in Septien, which world premiered at the Sundance Film Festival and was picked up for distribution by Sundance Selects. His newest film, Ping Pong Summer, world premiered at the 2014 Sundance Film Festival. Since 2008, he has been the head writer/editor of HammerToNail.com, a website devoted to championing ambitious cinema.


Kim Sherman


Kim Sherman is a Midwest based filmmaker. Most recently, Sherman produced festival favorites “Sun Don’t Shine” (dir. Amy Seimetz, SXSW 2012), “A TEACHER” (s dir. Hannah Fidell, Sundance 2013), and the highly acclaimed home invasion thriller, “You’re Next” (dir. Adam Wingard, Lionsgate 2013).. Sherman’s production work has come with high recognition, including a fellowship with the 2011 Sundance Institute’s Creative Producing Labs, A fellowship with the Sundance Institute's Women's Initiative of 2013, and a spot on Filmmaker Magazine’s 25 New Faces List of 2012.


Amy Lo


Mental Pictures

Mental Pictures was formed by Amy Lo with a focus on director-driven work with international appeal. Her producing credits run the gamut from studio movies to micro-budget documentaries – and each project has filmed overseas, including the UK, Europe, Asia, and Latin America. She has also served on the Selection Advisory Committee for the Sundance Institute Feature Film Program, and review panels for the Tribeca Film Institute grants, the Global Film Initiative, and the International Emmy Awards. Amy grew up in Alaska, graduated from Stanford University, and lives in NY.


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