Is the subscription music business model ultimately a positive or negative for music industry revenues, compared to the purchase model? Whichever side of the argument you land on, it's agreed that maintaining a healthy business based on music ownership alongside a growing streaming business could be a great solution. But what can we do to create value in the ownership of music in a world where streaming access to music is ubiquitous? Is buying and owning music still a relevant concept? We'll discuss innovative ways in which artists and labels have sought to creatively reposition and redefine selling music in a Spotify world.