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How to Build a Profitable Music App (Legally)

#sxsw #musicapp

You have an idea for a music app, and now all you need to do is talk to the labels about licensing their songs, build a back-end platform to host them, figure out how to make money, and avoid a lawsuit from the RIAA. Is that all? Developers and music pros demonstrate how to build successful apps that license and host music legally.


MODERATOR Brian Hirsh Chief Creative Officer Mirrored Media

Brian is currently the Chief Creative Officer for Mirrored Media. An alternative recording label and experiential music marketing firm that creates high impact, enduring lifestyle campaigns that fuse together bands with Fortune 500 brands. We help give brands the ability to better reach their target market in a unique way that engages fans, activates their passion, creates shared experiences, and develops lasting relationships between brand, artist and fan.

Brian previously served as President and Founder of an entertainment marketing agency, Retail Entertainment Design. Most recently he was part of the executive management team as SVP of Creative Services at PlayNetwork, a B2B Music, Video, and Systems provider where he oversaw the music, video, new media, and marketing teams until he branched out on his own to build Echo Creative Group where he is currently the Founder/Frontman.

Eric Davich Chief Content Officer & Co-Founder Songza Media Inc

In 2010, Eric and his co-founders launched Songza, a ‘music concierge' that improves your life by streaming the perfect playlist for whatever you’re doing (from waking up to sleeping, from working out to getting through the work day).

Eric earned a BA, in Music with Honors from Bowdoin College in 2006 and was the recipient of the Sue Winchell Burnett Music Prize. Prior to Songza, Eric and his partners ran the dynamically-priced download store, which was acquired by Amazon in 2010. In 2012, Eric and his co-founders were included in Forbes's "30 Under 30" for their innovations in digital music.

Recent Songza Accolades: Apple “App Store Best of 2012”, “Time Magazine’s 50 Best Websites of 2012”, USA Today "Best Apps of 2012," PC Mag 2012 “Editors’ Choice”, Google Play “Editors’ Choice”, Apple App Store “Editors’ Choice”.

Cindy Charles Pres Cindy Charles Consulting

Cindy Charles, President of Cindy Charles Consulting, has been working in the digital media space since 1997. She is currently doing legal, business affairs, strategy and/or business development consulting in the digital media space for clients who have included RIM, Spotify, MOG, Smule, Topspin, Soundhound, EchoNest, Nintendo, NSM, iJukebox, Pulselocker, Doubletwist, Focus@Will, Sugar, Inc., MediaNet and others. Until 2010, Ms. Charles was Senior Vice President, Law and Business Affairs for MediaNet. Previously, Ms. Charles held a variety of positions for MTV Networks over a six year period including Vice President of Law and Business Affairs for MTVi, an interactive division of MTV Networks, and prior to MTV Networks, Ms. Charles was General Counsel for WarnerVision Entertainment. Ms. Charles also served in legal positions at Worldvision Enterprises, the Screen Actors Guild and various law firms. Cindy Charles is a co-founder of Women in Digital Media.

Frank Johnson CEO MediaNet

Frank leads the overall strategy and operations of MediaNet. He recently served as EVP of Corporate Development at Wilshire Media Group, a leading digital product development firm specializing in entertainment platforms and services, having designed and developed leading services including Virgin Free Radio, CBS Radio 2.0, and Muve Music for Cricket Wireless.

Prior to Wilshire, Frank was VP of Global Data Solutions for Rovi Corporation (NASDAQ ROVI). Rovi is a global supplier of data, technology and IP that enables the digitally connected home. At Rovi he was responsible for worldwide sales, support, and business development for the entertainment data group, which included All Media Guide (AMG), TVGuide, Muze and Infomedia data services. Prior to Rovi, he was an executive with AMG leading sales, support, business development and content acquisition. He lead the growth of AMG’s licensing business to become the leading global supplier of entertainment metadata and media recognition technologies to CE manufacturers, retailers, studios, labels, entertainment services, portals, telcos, system operators and more.

Cheryl Lucanegro VP Advertising Strategy & Sales SoundHound

Cheryl Lucanegro leads SoundHound's advertising sales and mobile marketing strategy efforts. She joined SoundHound in March 2012 and is responsible for the company’s advertising organization including the recruiting of top talent and the development of innovative and interactive advertising solutions that allow brands and marketers to leverage SoundHound’s robust mobile sound search platform that reaches a growing user base of 125 million worldwide.

Prior to joining SoundHound, Cheryl served as Senior Vice President of Sales at Pandora, the popular Internet music service, from 2005 through its initial public offering and into January 2012. At Pandora, Cheryl successfully created and executed the company’s advertising model while managing its advertising sales team.

Cheryl’s previous sales and management experience includes senior positions held at Salon Media Group, Industry Standard, Upside Magazine and Ziff Davis Publishing Company. She was also the founding publisher for Edutopia, the educational website that is part of George Lucas Educational Foundation.

Cheryl was a recipient of Mobile Marketer’s Mobile Women to Watch in 2010, celebrating smart women who make a difference in mobile advertising, marketing and media.

Cheryl has a BS degree in journalism from the University of Florida.