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Writing for Music Libraries

#sxsw #musiclibraries

The majority of music used on television, in brand commercials and on digital websites comes from music libraries and not artist catalogs. Writing for a music library allows composers and artists to build their composition skills, expand their musical vocabulary and generate income on an on-going basis...and it can be done in your spare time while you pursue your core artist career. More and more well know artists are now writing and recording for libraries in between album releases and tours. Explore the ins and outs of music library work and share some of the new advances in the category.



Adam Taylor Pres APM Music

For over two decades, Adam Taylor has been helping intellectual property companies, organizations and individuals manage and extract value from their copyrights, trademarks and patents. As president of APM Music, Adam continues to reinforce the company's standing as one of the largest and most diverse collections of original production music available by adding the latest in authentic, urban-contemporary and hard-hitting rock alternative music to APM Music's catalog through the addition of new libraries and exclusive recordings from up and coming rappers and rockers.
Prior to taking the helm at APM Music, Adam was president of Taylor/Fox Enterprises, where he partnered with doctors, scientists and inventors to direct market and deliver their unique, patent-protected inventions to consumers. Before that, as founding partner of Goldman/Taylor Entertainment, he developed numerous properties including the television series Confessions of Crime for Lifetime Network, and the PBS series Joseph Campbell - Mythos hosted by Academy Award® winner Susan Sarandon in partnership with the Joseph Campbell Foundation.
Adam began his career at Caswell-Massey, the oldest chemists and perfumers in the U.S. established in 1752, where he served a ten-year post as president and CEO.

Chris Douridas Radio Host/Music Supervisor KCRW-FM/School Night!

Throughout most of the '90s, Chris held the music director position at KCRW-FM in Santa Monica, one of the most respected and progressive radio stations in the country. As host of KCRW's popular daily new music program Morning Becomes Eclectic (1990-1998), Douridas was the first to play demos from then-unsigned artists Beck, Gillian Welch, and eels among many others.

While Chris was still in his KCRW role, Geffen Records enlisted him to identify and recruit new artists as an A&R consultant, bringing to the label the bands Remy Zero and That Dog. Two years later, he became an A&R executive at DreamWorks Records where he brought in the eels and Propellerheads, among other acts.

While at DreamWorks and KCRW, he hosted the inaugural season of Sessions at West 54th, a weekly PBS music performance and interview program, which bowed in the summer of 1997, and is still in syndication. The show featured 48 acts including Fiona Apple, Patti Smith, Sinead O’Connor, Beck, and the television debuts of Belle and Sebastian and Ani Difranco, among others.

In the digital realm, Chris ran AOL Music where he oversaw Radio@AOL, and created, produced and hosted the popular Sessions@AOL interview and performance program (AOL Keyword: Sessions). For Sessions, Chris hosted and produced interviews with Paul McCartney, U2, Madonna, Moby, Radiohead, Peter Gabriel, John Mayer, Nelly and Avril Lavigne, among hundreds of others.

From there, Steve Jobs personally hired Chris to be the Creative Programming Consultant for Steve Jobs and the launch of the new iTunes Music Store. Douridas created the critically-acclaimed live performance and interview series, iTunes Originals, featuring Paul Simon, Willie Nelson, Bjork, PJ Harvey, Jack Johnson, Sting, Sarah McLachlan, and others. He also created iTunes Essentials, an ongoing series of downloadable music playlists for the iPod culture.

But Douridas is probably best known in film circles as a music supervisor and consultant for award-winning film and television projects, including Northern Exposure, the Austin Powers series (Chris brought in the game-changing Quincy Jones’ “Soul Bossa Nova” for the project), 187, As Good as It Gets (ACADEMY AWARD nominee for Best Picture), Heat, Grosse Point Blank, Grace of My Heart (engineered the Grammy winning pairing of Elvis Costello and Burt Bacharach), American Beauty (ACADEMY AWARD for Best Picture, GRAMMY nominee for Best Soundtrack), One Hour Photo, Down With Love, The Girl Next Door, Rumor Has It, Bobby, the record-setting Shrek 2 (ACADEMY AWARD for Best Animated Picture, GRAMMY nominee for Best Soundtrack), and The Chronicles of Narnia: Prince Caspian.

Other recent film/tv projects include the doc sensation American Teen, The Women, The Education of Charlie Banks, Shrek Forever After, the Sundance hit, The Details, and the celebrated new Showtime series House of Lies, starring Don Cheadle.

Alongside his work in the film and TV world, Douridas continues his dedication to presenting the best music on the planet by nurturing new artists through his ongoing radio work and his wildly popular live concert events series, School Night.

On the radio front, Douridas shares his discoveries through KCRW’s new online all-music channel Eclectic24 which he conceived and curates, his weekly radio program heard on KCRW-FM,, and Radio@iTunes (among the artists making their radio debuts on the program are Michael Kiwanuka, Ray LaMontagne, John Mayer, Brett Dennen, Nelly Furtado, Nicolas Jaar, Matt Corby and Birdy).

In May of 2010, Douridas launched School Night as a free weekly live music series at Bardot in Hollywood, presenting up and coming new artists alongside legendary musicians, in a dance party atmosphere. Each week features new artists, icons and the coolest DJs. Since launch over 300 artists have been featured including legends Chrissie Hynde, Moby, Stevie Nicks, Florence+ the Machine, Lucinda Williams, Neil Finn, and Peter, Bjorn and John, as well as the US debuts of The Naked and Famous, Two Door Cinema Club, Michael Kiwanuka, Katy B, Birdy, and others. Soon after launch, the series was named “America’s Best Party” by Paper Magazine. Recently School Night lauched a sister series in New York City at The Bowery Hotel.

Gooding Owner Kingdom 2 Music

Rock Musician Gooding has spent the better part of his life on the road, having toured through every state in the lower 48 and playing over 800 shows. He is also the Founder and CEO of Kingdom 2, which recently became APM Music's newest represented music licensing catalog. Gooding's music has been heard on virtually every major TV network, online, and in films "Walk the Line" and "Iron Man 2". While not on the road or in the studio, Gooding is an active member of the PCRM, and organization that promotes non-animal based research methods. He also speaks to High School students throughout the country about Financial Literacy.

Joey Peters Sonic Alchemist

Josef (Joey) Peters

Critically acclaimed drummer/percussionist, producer/composer, Joey Peters writes, produces, scores and performs for TV, film, trailers and commercial campaigns. His attention to detail is dynamic, his musicality drives the visual.

Joey created a niche market of unique tribal percussive cues used consistently in trailers and some of these credits include: Red Dawn,Thor, A-Team, Safe, Contraband, Bourne Legacy, House At the End of the street, Looper, Die Harder, Taking Pelham 123, Terminator Salvation, Armored, Bangkok Dangerous, Beowulf, The Brave One, War, Planet of the Apes, Lost and Apocalypto. His national and internationally running commercial campaigns span the gamut from quirky pop songs to emotional score and include spots for Victoria’s Secret, Coke, Gillette, Toyota, Haagen-Dazs, Honda, Panasonic, Old Navy, Sony, Sure, Nikon, Verizon and Camry. Some TV credits include: True Blood, Entourage,, Unsung, American Gangster and an ongoing colaboration on the Google talk show Capture with Photographer Mark seliger. At the end of 2012, Joey created two insane collections: “Drums of Fury” a percussive trailer collection and “Thwack”, a dark Industrial sound design hybrid and is curently writing and producing a number of independent artist’s, focusing on modern pop and rock songs for film and TV.

Joey’s seminal band of many years, for which he was drummer/percussionist, Grant Lee Buffalo (GLB), released four CD’s on Warner Brothers (1992-1999) and toured extensively throughout the United States, Europe, Japan and Australia. GLB played with REM, The Cranberries, Pearl Jam and Smashing Pumpkins as well as headlined its own tours. GLB contributed songs for film and television: Friends (NBC), I Know What You Did Last Summer (Columbia/Tristar) With Honors (Warner Studios), and Velvet Goldmine (Zenith/Single Cell/Killer Films). GLB reunited for a European tour, in the summer of 2011and 2012, kicking off with a show at the Royal Festival Hall in London. He is musical director and drummer for band, Rusty Truck, that toured with Willie Nelson, and Kenny Wayne Shepard. Rusty Truck’s debut CD includes tracks produced by Willie Nelson, Lenny Kravitz, Jakob Dylan, Sheryl Crow, T-Bone Burnett, and Gillian Welch. Rusty Truck has been featured on the Don Imus show, MTV Brazil and the Jimmy Kimmel show. The new Rusty Truck CD, set for release, spring 2013, features a beautiful collection of alternative country songs; the core band of the last decade is rounded out with some fantastic players: Eric Haywood, from Ray Lamontagne, and Craig Ross from Lenny Kravitz’s band. Rusty Truck will play a number of dates in 2013 including TV apperances. Keep updated at

Steve Knill EVP, Music & Ent GMR Marketing


EVP Music & Entertainment, GMR Marketing

As EVP of Music & Entertainment at GMR Marketing, Knill leads a global team in developing new programs with brand and agency clients. 
 Steve has negotiated and managed numerous music programs for clients such as MillerCoors, Kraft Foods, VH1, Chrysler Group, Mercedes-Benz, Lowe's, Hersheys, Pepsi, Nokia, Samsung and Fuse TV, among others.
Before joining GMR, Knill held various marketing and promotion positions at music labels and artist management firms. His career started as a recording and touring musician.
GMR houses a full service music/audio content creation and marketing services offering incorporating a next generation music publishing business with vast capabilities in music strategy, audio identity, custom music creation, library and indie music curation along with publishing and royalty collection services for our clients.