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Why Tiny Habits Give Big Results

#sxsw #bigresults


Over the last year, I've coached thousands of people in creating new habits.
Human behavior is not as complicated as most believe. And the received wisdom about habits is often wrong.
From my research and my hands-on practice, I'll share key insights and surprises about how behavior works.


BJ Fogg Founder & Dir Behavior Design Lab at Stanford University

Stanford innovator & psychologist. Focus on behavior change, habit formation, persuasion via technology. I work at least 50% in industry.