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Blogging Is Dead: Long Live the Individual

#sxsw #UGCfuture


The world of blogging as we once knew it is dead and gone. Independent websites run by single, mostly amateur individuals have given way to large internet media houses featuring re-blogged and syndicated content.
Where have the individual personalities gone? What happened to unfiltered content presented by non-professionals? This characteristic form of online information has largely transformed into short posts (tweets, comments, questions, answers, forum posts, wiki updates, etc) shared on large, external websites and social media platforms, which are now the most powerful (and in many cases, only viable) platforms for user-generated content.
Does this mean that high quality user-generated content tied to an influential online persona is a thing of the past? Hardly! Join user-generated content expert Simone Smith as she discusses how the individual is coming back to the world of UCG- and sharing work that is richer and more comprehensive than ever before.


Simone Smith Director of Marketing HubPages

My life’s purpose is to transform individuality into innovation, so user-generated content (with its ability to convert online activity into offline action) is one of my biggest passions.
As Director of Marketing at HubPages, I work to empower passionate individuals with the ability to share their knowledge and expertise while building a strong online portfolio, personal brand, and following.
Through the UGC Alliance, I help independent content creators navigate the new media landscape and aim to make it easier for individuals, businesses, and media organizations to trust, use, and purchase user-generated content.
Before becoming a user-generated content advocate, I satisfied a long list of childhood ambitions, dabbling the in alternate reality game, trend analysis, medical instrumentation, green fashion, physical fitness, environmental advocacy, and gourmet food industries.